Where can I purchase tickets?

Event Tickets will be available online. Tickets can also be purchased at the door all weekend long with cash or credit card (Visa, Mastercard, and American Express are accepted).

I bought my ticket online, how do I use it?

If you purchase your ticket prior to the market, your name will be on our Will Call list at the admissions table as soon as you walk into the market.

Where will the Holly Day Market be held?

The 20th annual Holly Day Market will be held at Alltech Arena at 4089 Iron Works Pkwy Lexington, KY 40511, December 4-6, 2026.

What are the hours of the market?

Special Shopping Event on Friday, December 4 from 5 p.m. – 9 p.m.

Saturday, December 5 from 10 a.m. – 6 p.m.

Sunday, December 6 from 11 a.m. – 5 p.m.

What is the price per ticket?

General Admission: $15/ticket. Children 10 and under are free!

Holly Day Eve Tickets: $25/each

What is the price for parking?

Ample parking is available outside of Alltech Arena. Event parking for the Horse Park is covered with your ticket purchase.

Is there an ATM?

ATMs are located within Alltech Arena.

Are strollers allowed?

Yes, strollers are welcome throughout the Market.

Can I purchase food and drinks at the Holly Day Market?

Food and drinks will be available for purchase at concessions in the Holly Day Market.

Are there any events available for children?

Yes! The Holly Day Market will be an excellent place for your children to see Santa! Please check back, as more details about when Santa will be visiting this year’s market will be available soon. Information on other Holly Day Market events will be available here.

Where can I find directions to Alltech Arena?

Alltech Arena is located within the Kentucky Horse Park. Driving directions are on their website here.

Where do I get information on becoming a merchant or a sponsor of the Holly Day Market?

Please visit our merchant information page here for more details and to begin the application process.